Entertainment

Tech Veterans Launch AI-Powered Platform to Combat Video Game Toxicity – The Hollywood Reporter


Games entrepreneur Dennis Fong, Crunchyroll co-founder Kun Gao and information skilled Dr. George Ng have based AI-powered moderation platform GGWP to fight toxicity and democratize constructive play within the online game trade.

The firm, whose title derives from the widespread gaming phrase “Good Game, Well Played,” has raised $12 million in seed funding led by BITKRAFT Ventures, with participation from Makers Fund, Griffin Gaming Partners, Sony Innovation Fund, Riot Games, Twitch founders Emmett Shear and Kevin Lin, YouTube founder Steve Chen, Krafton CEO CH Kim, gaming persona Pokimane and others.

Noting the huge array of toxicity-related complaints and instances of harassment that exist inside on-line video games — and the unattainable nature of addressing them on a that scale with human moderators — GGWP’s platform goals to permit publishers to customise a moderation system to catch, evaluate and reply to every reported incident.

“There’s a lot of research that shows bad behavior is bad for business,” mentioned Fong, a former pro-gamer who serves as CEO of GGWP, in a press release. “22 percent of players have quit playing a game due to toxicity. With GGWP, we are modernizing game moderation. With the ability to respond at scale, we can dramatically improve game experiences, and in turn improve game businesses.”

The platform, which builders can use and combine into their video games, accommodates a report administration system to supply context round sure incidents and assess their severity, and show historic participant information, status scores and credibility rankings.

“GGWP has an effective and easy to use platform powered by incredibly sophisticated technology,” Jens Hilger of BITKRAFT Ventures, mentioned in a press release. “The games industry desperately needs GGWP’s AI based moderation, and if you consider the fact that we all increasingly live online, social media and other online spaces will need solutions for toxicity in our digital societies.”

The firm relies in California’s Bay Area, and consists of Ling Xiao serving as chief product officer in its management staff.

Related efforts to fight toxicity in gaming have included the launch of a free and inclusive harassment hotline, which was initiated by Feminist Frequency founder Anita Sarkeesian in 2020.

In the streaming and content material creation panorama, Twitch has up to date its hateful conduct insurance policies in recent times and provided new security options for creators, resembling phone-verified chat to enhance safety measures.





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