Politics

Taco Bell’s Mexican Pizza had a different name in 1985: Do you remember it?

(NEXSTAR) – The Mexican Pizza is coming again, but it surely’ll by no means have the identical pizzazz because it did in 1985.

Taco Bell followers are counting down the times till the return of the Mexican Pizza, a specialty providing that was faraway from the chain’s menu in 2020 to make means for newer dishes. The merchandise — a pizza-tostada hybrid that includes pizza sauce, beans, cheese and different toppings layered on crispy tortillas — had developed one thing of a cult-following through the years, with everybody from Doja Cat to Dolly Parton declaring themselves followers.

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“I think they should [bring it back],” Parton informed Insider in Jan. 2022, echoing the 171,000-plus individuals who signed a Change.org petition demanding that Taco Bell resurrect the Mexican Pizza.

The Mexican Pizza that many of those followers know and love, nonetheless, is barely totally different than the one which debuted at Taco Bell eating places in 1985. Marketed because the “Pizzazz Pizza,” Taco Bell’s authentic recipe featured sliced olives and inexperienced onions along with the acquainted elements seen in newer iterations.

“It’s a different kind of pizza only Taco Bell has,” an advert marketing campaign for 1985’s Pizzazz Pizza touted. “It’s cheesy like a pizza, but it’s really crisp and light.”

In 1988, the chain formally rebranded the Pizzazz Pizza because the Mexican Pizza. There’s proof that the homeowners of a Cleveland-area pizzeria filed an unsuccessful trademark dispute with Taco Bell and PepsiCo in 1985 over the identify, but it surely’s unclear if that factored into the Mexican Pizza’s rebranding. A consultant for Taco Bell was not capable of present extra particulars.

In any case, the Mexican Pizza caught round on Taco Bell’s menu for over three extra a long time, at the same time as olives and inexperienced onions had been phased out of the recipe.

Then, on Nov. 5, 2020, Taco Bell introduced the unthinkable: The Mexican Pizza was being faraway from the menu to “[pave] the way for fresh new ideas.” The merchandise’s packaging was additionally cited as an obstacle towards Taco Bell’s “commitment to leave a lighter footprint on our planet,” the chain stated in a press launch.

But lower than a 12 months after the Mexican Pizza left the menu, Taco Bell was already rumored to be bringing it again. In Sept. 2021, a report revealed at Living Mas — a Taco Bell fan website — indicated that executives introduced the Mexican Pizza’s impending return at a franchise conference in Colorado Springs, Colorado, citing leaked footage from the occasion.

Taco Bell remained principally silent amid the rumors (except for a number of hints right here and there) till April 18, 2022, when the chain introduced its Mexican Pizza could be again on nationwide menus in May.

This. This is what all of the hubbub is about. (Taco Bell)

“While rumors of the Mexican Pizza’s return have been swirling for months, it hasn’t been publicly confirmed, until now,” Taco Bell wrote in a press launch issued Monday, simply at some point after singer and rapper Doja Cat took credit score for bringing again the Mexican Pizza throughout her April 17 efficiency on the Coachella Valley Music and Arts Festival.

“I brought back the Mexican Pizza, by the way,” Doja Cat shouted in the midst of a music. (The recording artist had partnered with Taco Bell on a current marketing campaign.)

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What Doja failed to say, although, is that the Mexican Pizza received’t formally return to Taco Bell’s menu till May 19. But when it does, Taco Bell is planning to supply coupon codes, combo offers and extra sustainable packaging with flashier graphics — which is about as a lot pizzazz as followers might hope to anticipate, except for olives and inexperienced onions.



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