Subaru Hawaiʻi donated $50,000 in matching gifts to five nonprofits

March 14, 2022, 11:10 AM HST
* Updated March 21, 10:01 AM

  • Hui Hoʻoleimaluō Founders Kamala Anthony, Manoa Johansen, and Nāhōkū Kahana with college students from the Hui Ho‘oleimaluõ program that facilitates Hawaiian cultural activites with neighborhood help. Photo Courtesy: Subaru Hawaiʻi

  • Child & Family Service obtained a $10,000 donation from Subaru Hawaiʻi. L-R: President and CEO Karen Tan, LCSW, and Acting Chief Programs Officer Amanda Pump, MS, CSAC.

  • Mana Maoli obtained a $10,000 donation from Subaru Hawaiʻi. In the picture: Pōmaikaʻi Keawe, Lead Instructor;
    ʻIhilani Gutierrez, Program Assistant; and Kelli Heath Cruz, Lead Engineer/Instructor.

  • Project Vision obtained a $10,000 donation from Subaru Hawaiʻi. In the picture: Ashley Tone, Vision Programs Manager;
    Cindy Tokita, Community Health Worker; Sidney Saylor, Community Health Worker; Darrah Kauhane, Executive Director; and Ryan Naka,
    Director of Philanthropy & Marketing.

Subaru Hawai‘i’s inaugural Love in Action marketing campaign donated greater than $50,000 in matching presents to native nonprofits throughout the state. 

The marketing campaign ran in late 2021, specializing in Subaru Hawai’i’s 4 areas the place it’s dedicated to creating a distinction: pets, the atmosphere, studying, and caring for and serving to folks in want. This marketing campaign changed its annual Share the Love Sales Event.

This 12 months’s 5 native beneficiaries chosen for Love in Action 2021 had been:

  • Humane Societies of Hawai‘i (Maui, Hawai‘i Island Kona, Hawai‘i Island Kea‘au, O‘ahu and Kaua‘i)
  • Project Vision: With 10 cellular screening models throughout the state, the group serves weak, rural and low-income populations.
  • Mana Maoli: It helps Hālau Kū Māna Charter School and operates the Mana Mele Project. 
  • Hui Ho‘oleimaluō: An energetic studying curriculum-based laboratory and outside classroom for grades 3-12 that services Hawaiian tradition actions and neighborhood upkeep work occasions.
  • Child & Family Service: Works to strengthen households and foster the wholesome growth of youngsters. 

“We were incredibly overwhelmed by the support from our community and grateful to see so many people come together, especially during the busy holiday season, to support these nonprofit organizations and the important work they do for Hawai‘i,” mentioned Peter Dames, government vp of Subaru Hawai‘i.

Love In Action was launched as a weekly video collection that inspired viewers to donate to the group of their selection. Each episode featured artist Paula Fuga, and one in every of her greatest pals as they visited a featured nonprofit to spotlight their work.


“My grandfather taught me that actions speak louder than words,” mentioned Fuga, Subaru Hawai‘i Ambassador. “I believe that this campaign has proved that, ten times over.”


On Nov. 14, Subaru Hawai‘i waived adoption charges as much as $15,000 at Humane Societies statewide. For every of the opposite nonprofit organizations, Subaru Hawai‘i matched $10,000 in particular person donations.

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