“Stop Z”, the Ukrainian marketing campaign to remove the letter Z from the world’s logos

This article was translated from our Spanish version utilizing AI applied sciences. Errors might exist resulting from this course of.

The letter Z has change into an emblem of assist for and the invasion of . Since the primary Russian convoys approached Ukrainian territory, the autos have been already adorned with a Z. The image , graphically easy, supposedly started for use to determine pleasant hearth, however later grew to become a part of an ideological discourse when utilized by the official accounts of the Kremlin even supposing Z will not be a part of the Cyrillic alphabet. Those who assist Putin started to make use of it to Z and at present it may be seen on bus shelters, murals, graffiti within the streets and on the uniforms of Russian athletes, corresponding to Evgeny Ryov , the swimmer who misplaced a sponsor for sporting the image.

Alexey Fedorenko | Shutterstock

Away from the oz and the hammer, and its socialist connotation, the Z is a contemporary and highly effective image that has gained followers to the purpose that there are shops in Russia that promote T-shirts, thermoses and posters with the Z.

As a measure to speak the repudiation of the Russian invasion , a inventive company in Ukraine has launched an aggressive initiative: take away the letter Z from the logos of the large manufacturers that use it, till the battle is over. The initiative referred to as “Stop Z” was dreamed up by Nebo , a Kiev-based inventive company. On its touchdown web page there’s a manifesto that explains the mission: “Z is the death of Ukrainian children, women and elderly. Z are the cities destroyed and nuclear plants captured. Z is hunger, bullying and assaults. Z in a new lie. Z is the new swastika. Z is Russia, which revived fascism in Europe.”

Then comes the call for the big brands to stop using the Z in their logos and replace it with a number 3 (with the colors of Ukraine). On the page you can see examples of the Amazon, Zara, Jay-Z and Harper’s Bazaar logos with this graphic proposal.

Last week the Zurich insurance company removed the white Z-on-blue from some of its social media channels to avoid associations with support for Russia (although, as far as we know, it had nothing to do with the “Stop Russia” mission). Z”).



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