Spotify Shuts Down Greenroom Creator Fund Amid Live Audio Rebrand – The Hollywood Reporter

Spotify has shuttered its fund for dwell audio creators lower than a yr after the funding program was first unveiled, an organization spokesperson confirmed to The Hollywood Reporter.

Originally, dwell audio creators utilizing Spotify Greenroom — which has since been renamed Spotify Live — would have been in a position to take part within the fund to obtain payouts for his or her work. Spotify by no means disclosed how precisely the funding could be decided, however the firm stated in its preliminary announcement final June {that a} creator’s viewers measurement and the way their content material was consumed would issue into the funds.

But the creator fund by no means finally launched final summer time, as Spotify stated it might on the time, and a Spotify spokesperson stated on Tuesday that the funding shall be shifted towards “other initiatives for live creators.” The spokesperson declined to share how a lot cash had been allotted towards the creator fund.

The finish of the creator fund comes as Spotify is making one other try at its dwell audio choices with new programming, together with reveals hosted by Call Her Daddy host Alex Cooper and comic Hasan Minhaj, and by including choose dwell programming to the principle Spotify app, somewhat than relegating dwell reveals to the standalone Spotify Live app.

Podnews first reported the creator fund shut down.

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