Passion for surfing grows into well-known industry brand: T&C Surf Designs

HONOLULU (KHON2) — What began as a ardour for browsing has grown into a widely known business model. Craig Sugihara based Town & Country Surf Designs greater than 50 years in the past.

There’s been a current change to his place however to not his ardour.

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For Sugihara, the previous 50 years occurred within the blink of an eye fixed.

“And time really goes by fast when you’re busy,”

His firm, Town & Country Surf Designs, has six retail places on Oahu, together with one at Pearlridge Center. It’s just some blocks away from the corporate’s first retailer.

“I want to give credit to my staff because it’s always the people that make the company — to give the customer service that we require,” stated Sugihara.

The enterprise grew out of Sugihara’s love for the ocean and browsing, which he began when he was 15 years previous.

“And that feeling of that first wave that free feeling experiencing that you’ve never experienced like that’s why they say only a surfer knows the feeling, but it’s very addictive,” stated Sugihara.

Sugihara went from renting boards to shaping them. Then in 1971, he opened his first store. And for 5 many years, browsing, helped him create the steadiness he wanted to climate the ups and downs of operating his personal enterprise.

KHON2 requested him what does it imply to remain stoked?

“The stoke comes from a surfing, slang, it’s just that feeling of being happy, doing what you do in every kind of venue sport, you can be stoked,” replied Sugihara.

Sugihara is now 75 years previous. He lately determined to step again from the enterprise, giving the reigns to one in all his two sons, Ryan. This provides Sugihara extra time to get pleasure from life, which incorporates enjoying golf and doing residence repairs. And in fact, browsing, which he nonetheless does, a number of occasions per week.

He stated, “I think it’s easier when you’re younger and strong but I think anyone can start later, they just have to be smart about it, like going with a little longer board so it’s easier to paddle.”

He says you additionally should be bodily match. So when he isn’t browsing, he walks, bikes and lifts mild weights. Sugihara additionally started consuming numerous plant-based meals. He stays targeted on his well being whereas having fun with extra downtime as he continues to experience the wave of success.

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“To survive it all, and do well, for us, it’s an accomplishment,” stated Sugihara.

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