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Laporta pitches Spotify deal to Barcelona members ahead of vote

Joan Laporta has supplied his gross sales pitch of the Spotify sponsorship deal to socios immediately.

Barcelona‘s members are being asked to vote on the sponsorship deal today, and they must approve it for the deal to go ahead.

Last month, it was confirmed that Barca had agreed a deal in principle with Spotify worth €280m.

As part of that deal, the club’s males’s and girls’s shirts would carry the Spotify title, whereas Camp Nou’s naming rights have been additionally offered.

The Camp Nou deal, particularly, was described as ‘long-term’, and it’ll imply the well-known stadium can be named Spotify Camp Nou for years to return, extending past the deliberate renovations within the coming years.

That is simply, nevertheless, if the deal is accredited by socios, who’re voting on the problem immediately.

During the press convention forward of the vote, Barca president Laporta gave his gross sales pitch.

He stated: “It’s the best sponsorship deal in the history of Barcelona and one of the best in the world.

“We want to be a reference on and off the pitch, and Spotify meet those conditions.

“It is a strategic alliance to return to be a world reference and it has had sensitivity towards our identity. It will be a good companion on the road.”

Crucially, it’s value noting that the deal must be one of the best Barca have ever had.

That’s as a result of they’ve solely offered shirt sponsorship since 2011, they usually have by no means offered naming rights for the stadium beforehand.



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