Kenya: After 12 Years With Nike, Obiri Moves on to Another Multi-Million Deal With on Running

Nairobi — Multiple World and Commonwealth Games champion Hellen Obiri has landed a new apparel sponsor after signing with Swiss company ON Running, putting to an end 12 successful years with American company Nike.

Obiri signed up with ON Running just after the Tokyo Olympic Games as she prepares to begin her transition into road running.

According to a description posted on their website, On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs.

“They have been very friendly people and have welcomed me well. They have also given me everything I want and they have also been there monitoring my training every time. They have been very close to me and I have felt good being welcomed to a new house,” Obiri told Capital Sport.

With ON Running, Obiri will be provided for with both training and competition gear from spikes, to road running shoes, singlets and track suits and will have all her needs catered for by the new sponsors.

“I have been with Nike for the last 12 years and it was very difficult to move. But I am glad to be in a new family. They have been very welcoming to me and now the challenge is thrown back my way to see for myself what I can also win for them in terms of medals and titles,” further added Obiri.

Obiri has already competed once under the ON Running banner, clinching victory at the Athletics Cross Country Tour silver meet in Dundonald, Northern Ireland in January.