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In 2009, Team Whistle was created to fill a void for younger international sports activities fanatics with optimistic, relatable and uplifting content material, targeted on one of the best elements of athletics and humanity. As Whistle has developed and expanded, it has stayed true to that ethos, rising its unique content material slate of 50-plus reveals and constructing a big and various creator community. With an unequalled understanding of Gen Z and millennial consumption habits, Whistle has continued to develop its focus subjects by way of their in depth entry to insights on what’s related to a Gen Z and millennial viewers, just like the burgeoning different funding house. Its development has been additional bolstered since being acquired by Eleven Sports in 2021, which has opened a broader vary of worldwide alternatives and distribution, because of Eleven’s scope of worldwide sports activities rights and content material.
Most just lately, Whistle launched a brand new collection, Price Went Up, hosted by Cristian Crosby, founding father of Live Life Nice, a cause-driven attire line devoted to inspiring, motivating and empowering. Each episode unpacks trending monetary subjects by tapping specialists within the house as an example the way it’s performed. In the premiere episode, Blake Martinez, NFL linebacker, reveals viewers his insane assortment of uncommon Pokémon playing cards. In the second episode, Jim Jones, hip-hop and rap legend, breaks down NFTs and crypto and shares the story of how he invests in native companies in Harlem. In the third episode, Ros Gold-Onwude takes us by way of NFTs at a gallery. Other episodes will function The Professor and 24kGoldn.
Team Whistle additionally simply dropped a brand new Making Bread podcast collection in partnership with Amaze Media Labs. (Full disclosure: I’m a co-founder of Amaze Media Labs.) The collection, hosted by NFL quarterback and crypto fanatic Matt Barkley, will educate listeners on the number of methods through which they’ll make investments on the earth of cryptocurrency, NFTs, sports activities playing and extra.
The premiere episode options DeShone Kizer, a former NFL quarterback and founding father of NFT firm One of None, a group and platform that permits creators to construct and launch hybrid belongings. The second episode options Josh Luber, chief imaginative and prescient officer and co-founder of Fanatics Collectibles, a platform for purchasing and promoting the most popular collectible gadgets. In the third episode, former NFL participant turned investor Dhani Jones talks about his newest offers.
Whistle is producing greater than 4 billion views monthly and eight billion minutes of watchtime throughout social platforms, together with TikTok, Snapchat, Instagram, Facebook and YouTube, in addition to Eleven’s OTT distribution of 65,000 hours throughout a portfolio of 150+ of dwell sports activities rights. It has content material activation partnerships with firms together with General Mills, KFC, Chipotle, Ebay, WNBA, Wendy’s, Levi’s and extra.
Team Whistle has no intention of slowing down, because it just lately launched an company to assist international manufacturers, leisure and sports activities properties create and distribute content material to develop their audiences.