Guilty purchases and packaging waste in huge Singles’ Day online sales

The rise of e-commerce has been nothing short of spectacular on the back of a pandemic. Yet, as the biggest climate conference COP26 takes place in Glasgow, how do staggering online shopping figures sit with a growing consciousness over sustainability, packaging waste and unnecessary consumption? What does a sustainable Singles’ Day look like if not lower sales or fewer advertisements to attract shoppers? Lin Suling finds out from Lazada Group’s Chief Business Officer James Chang and Sharon Ng, Professor and Head of the Marketing Division at NTU Nanyang Business School.

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