Business

Eitan Bernath on Becoming a Teenage Food Entrepreneur and Social Media Star


Takeaways from this episode:

Your Audience Buys Into You First and Foremost — Eitan Bernath has his pulse on his fanbase. He understands that although he has amassed a web-based following that surpasses seven million, many who watch these movies on-line aren’t at all times enormous followers of cooking themselves.

Just Start! — There are at all times causes to not do one thing. Eitan Bernath has by no means let overthinking be some extent of paralysis for him with regards to creating content material. He encourages anyone who has an thought for video content material to simply get began and press document.

Ask For What You Want — Outside of taking step one of getting began, Eitan Bernath is an advocate for the adage, “ask and you shall receive”. It has labored out for him on his profession and life path.

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Eitan Bernath constructed a vastly profitable and provoking meals empire earlier than his twentieth birthday.

Every as soon as and some time, a younger expertise comes alongside that makes you ponder precisely what you had been doing along with your life if you had been their age.

At 20-years-old, Eitan Bernath is without doubt one of the hottest names and largest abilities within the meals leisure trade. After an look on The Food Network’s cooking competitors present, Chopped as a high-spirited 11-year outdated, Eitan instantly started working constructing his model.

Being the unusually self-aware and decisive particular person that he’s, Eitan knew he wished this to be his enterprise immediately.

“I’ve treated this as a business since I was 12,” the younger entrepreneur tells Restaurant Influencers podcast host Shawn P. Walchef of CaliBBQ Media. “So when my episode aired on Chopped, I started a food blog and the third blog post on my website was sponsored.”

People work for many years to generate income from content material. Albeit solely $75 or $100, 12-year-old Eitan was paid for a put up solely three write-ups in. How did he do it?

“I asked,” he says matter of factly. After sending “hundreds of cold emails”, he was lastly contacted with a sponsorship alternative.

“The number one way to get what you want in life is asking for it. If you don’t ask for it, you’re definitely not getting it,” says Eitan Bernath.

That audacity has catapulted a child with a dream right into a younger man with a rising empire. At age 19, Eitan locked a recurring position on The Drew Barrymore Show, which makes him the primary TikTok Content creator to leverage the TikTok stardom into an everyday tv look.

Now at 20, one among Eitan’s childhood aspirations is materializing as he launches his very first cookbook, Eitan Eats the World, in partnership with Clarkson Potter. Already an enormous star throughout the social media platforms, Eitan has a definite appreciation for with the ability to produce a cookbook.

“I think there’s a sense of authority that comes with the cookbook,” he describes.

Writing a Cookbook:

Eitan has been creating this cookbook for a big a part of his life. As a teenager, he would create recipes to share together with his ever rising fan base. However, there have been some recipes that had been just a bit too good to share throughout the web freed from cost. Eitan would stash these recipes away for his legendary future cookbook. Fast-forward to at the moment and people recipes set the muse for his consolation meals which have discovered their manner into Eitan Eats the World (launched in May 2022).

“I really spent a lot of time making sure there’s recipes in here for every cooking level,” Eitan says of the cookbook. “Especially knowing that in my audience, there are a lot of people who don’t cook.”

That instinct is what has made Eitan a star. His eager means to be an expert, however nonetheless welcoming and approachable. None of this might be attainable with out each an excessive perception in himself and an uncanny means to activate a plan regardless of the presence of concern. Once he started leaning into video extra, his life modified for the higher and his enterprise grew. But there have been no fancy methods or schemes to make sure this occurred.

The very first thing Eitan did to amass his seven million followers plus followers throughout social media platforms was get began. The second factor was to achieve an understanding of what works, together with navigate detractors and unfavorable commenters.

As Eitan grows his affect, he has plans to take over different points of the leisure trade. He has goals of crossing over into the style trade to cowl magazines, reminiscent of Vogue and sooner or later internet hosting Saturday Night Live. With his already spectacular observe document and gregarious character, it is just a matter of time that these items develop into a actuality.

When requested by host Shawn Walchef of the podcast Restaurant Influencers for recommendations on how somebody may observe in his footsteps and even begin their very own journey of digital storytelling, Eitan says, “my number one advice for anyone even thinking about starting with creating video content online is to start.”

That’s easy, however nonetheless necessary, recommendation for anybody who desires to be taught to begin making on-line content material to construct an viewers. Eitan says short-form video has been the most important ROI piece of his rising enterprise, however none of it might be attainable with out hitting document and getting began.

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