Be cautious what you promise in your promoting. Burger King , the quick meals chain, has been awarded a category motion lawsuit in a District Court in Miami, Florida, for displaying promoting for its merchandise that could be deceptive for its customers.
According to the lawsuit, the corporate started this follow in 2017 by displaying the Whopper , the chain’s iconic hamburger, bigger than it really is: “Although the size of the Whopper increased materially in Burger King ads, the recipe and the amount of meat or ingredients contained have never changed.”
The document explains that the product appears approximately 35% larger than it really is and that this practice is especially worrying in times of crisis: “Now that inflation, meals and meat costs have elevated, many “Consumers, especially low-income ones, are struggling financially. Burger King’s promise to consumers of a large portion of food is also causing consumers to go to or order from Burger King and make purchases they might not otherwise have made.” .
This isn’t the primary time that Burger King has confronted most of these lawsuits. 12 years in the past the corporate was charged within the UK for a similar purpose and in 2020 the promoting for the Rebel Whopper, a veggie burger, was withdrawn because it was deemed deceptive to British customers. Other quick meals firms have had the identical downside together with Chipotle, McDonald’s, KFC and Pizza Hut.
The lawsuit was introduced by attorneys Anthony J. Russo and James C. Kelly on behalf of 100 plaintiffs. According to the authorized web site Top Class Actions , “the plaintiffs, all Burger King customers who really feel they bought menu objects that had been smaller than marketed, search to characterize anybody within the United States who has bought an ‘merchandise from Burger King’s over-the-top menu starting September 1, 2017.”
Burger King Tempts People to Buy Overpriced Products, Lawsuit Alleges. The plaintiffs are represented by Anthony J. Russo, Jr. of The Russo Firm and James C. Kelly of The Law Office of James C. Kelly.
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